Kogan Page, Date: 2007-03-28. Paperback. Good. 2007. Kogan Page ISBN 0749447621 9780749447625 [US]

ISBN10: 0749447621, ISBN13: 9780749447625, [publisher: Kogan Page Ltd] Softcover illustrated edition. 244 pages. 9.25x6.00x0.75 inches. In Stock.
[Exeter, United Kingdom] [Publication Year: 2007]

ISBN10: 0749447621, ISBN13: 9780749447625, [publisher: Kogan Page Ltd] Softcover illustrated edition. 244 pages. 9.25x6.00x0.75 inches. In Stock.
[Exeter, United Kingdom] [Publication Year: 2007]

Kogan Page Ltd 2007 Softcover New Illustrated edition. 244 pages. 9.25x6.00x0.75 inches.

ISBN10: 0749447621, ISBN13: 9780749447625, [publisher: Kogan Page Ltd] Softcover 2007. Paperback. Faced with crowded markets, and flat growth, brand marketers are looking for ways to deepen the emotional connection between brands and consumers. Through interviews and case studies, this book shows how belief-led brands like Google, Innocent have outstripped the growth of their peers by igniting passion among employees and consumers alike. Num Pages: 320 pages, Illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 234 x 155 x 17. Weight in Grams: 467. . . . . .
[Galway, GY, Ireland] [Publication Year: 2007]

ISBN10: 0749447621, ISBN13: 9780749447625, [publisher: Kogan Page Ltd] Softcover 2007. Paperback. Faced with crowded markets, and flat growth, brand marketers are looking for ways to deepen the emotional connection between brands and consumers. Through interviews and case studies, this book shows how belief-led brands like Google, Innocent have outstripped the growth of their peers by igniting passion among employees and consumers alike. Num Pages: 320 pages, Illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 234 x 155 x 17. Weight in Grams: 467. . . . . . Books ship from the US and Ireland.
[Olney, MD, U.S.A.] [Publication Year: 2007]

ISBN10: 0749447621, ISBN13: 9780749447625, [publisher: Kogan Page] Softcover nach der Bestellung gedruckt Neuware - Printed after ordering - At the core of this book is an inspiring ideal: that for both commercial and social reasons, brands need the courage to stand for something, rather than responding to the latest consumer whim.Faced with crowded markets, flat growth and growing consumer cynicism, brand marketers are looking for ways to deepen the emotional connection between brands and consumers. Through interviews and case studies, the authors show how belief-led brands like Google, Innocent, Zara and Camper have outstripped the growth of their peers by igniting passion among employees and consumers alike. They are passion brands and show the way forward for marketing in the 21st century.Drawing on the very latest academic research and Millward Brown's unique global research into brand value, the authors reveal a systematic approach to the business of creating passion brands from existing brands. Always vivid, often contentious, Creating Passion Brands shows what really counts at the heart of branding today.
[Einbeck, Germany] [Publication Year: 2007]
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